I like it that people care when we try things at Happy Cog. People may think it's sliced-bread wonderful or completely bogus, but they care enough to write blog posts, send us tweets, and drop us emails.

We launched a new blog called Cognition. It's about a week old. We are trying something out, and maybe you've seen it. We are experimenting with using Twitter as a delivery mechanism for comments. I won't try to explain the whole back-story for this, as my colleague Greg Storey has done so already, and Jeffrey has introduced the idea in his inaugural post.

We have gotten lots of feedback about our experiment. Some of the challenges we're hearing are:

• Our comment thread is largely comprised of retweets
• Tweeted comments add little value to the article (little signal, more noise)
• The blog post comments we incorporate break up the conversation
• If someone wants to respond to a blog post comment, where do they do so?
• The tweets, when they appear in people's timelines, are out-of-context
• We should be instituting @ replies
• I don't have a blog, so I can't offer any longer-form comment to Cognition
• A lack of engagement between commenters
• "Commenting is already done right at Smashing Magazine" (my favorite)

There are a poop-ton of positive comments as well floating around out there, but it's always easier to point out what's wrong with something. I do it all the time.

If you feel you must add to this bulleted list on this blog that features ye olde tyme comments, I won't stop you. But that's totally not the purpose of this post. The purpose is to say that we hear you. We are paying attention. But, we don't typically react in knee-jerk fashion. There's an undercurrent of urgency I'm sensing, like if we don't fix this in two days, screens everywhere will start overheating. People were pissed that it took so long for BP to cap a gushing oil well. That, I get.

If you think you're having a passionate debate about this outside of Happy Cog, you should see the conversations flying around internally over here. It's like this.

Long story short, just because you didn't see any substantive changes with the publish of my post yesterday doesn't mean there won't be any coming soon. Like any good experiment, one needs to carefully observe, then react.